In this article we discuss about Shopify Unite at All Announcements – Shopify Partner & Developer Conference.

Shopify unite opening party, san francisco city hall. Where the Shopify management and developers came together to discuss the future of the platform. Shopify has reached one million active subscribers as of this year. This goes to show that it is a platform that has the trust of a large proportion of online merchants.

This conference opened with keynote presentations from Shopify COO Harley Finkelstein, CEO Tobi Lütke, and Director of UX Lynsey Thornton.

Here are huge announcements from Shopify Unite:

Add More Sales Channel

Shopify added over a dozen new channels to help connect with millions of shoppers. Recently shopify added channels included Wish, Kik and soon, Buzzfeed, Amazon and Messenger, which helps shop owners sell and provide customer support.

Upgrade Discount

With shopify eCommerce platform create and manage discounts more easily, get a new discounts report, and more!

New Chip & Swipe Reader(Shopify Own Hardware)

This small, portable reader is incredibly easy to carry around and use. It accepts all major credit and debit cards securely. It supports the latest EMV chip technology, which is the new standard for secure payments. This great feature is that the card reader can be removed from the base and connect via Bluetooth.

About Shopify Pay

Shopify Pay has already been in practice in some online stores, preliminary statistics have already come in. They show that it increases checkout times by 40% and enhances conversion rates of returning customers by 18%. A powerful checkout feature that allows customers to save their information for faster checkout at your store.

Made Easy Marketing

Shopify’s marketing events API allows app developers to build tracking right into their apps, letting merchants see exactly which marketing channels contributed to a particular sale. You can stay on top of your marketing strategy and make better decisions as a result.

In-Game Purchasing

Shopify is launching its Custom Storefront development kit, and it’s a new way for game developers to make money from their games. Developers can build new shopping experiences on web, mobile, in-game, and more. The kit includes a new Unity Buy software development kit (SDK), which enables developers to add new pay options when using the Unity Technologies game engine to make their games. The Unity Buy SDK gives developers the ability to integrate organic in-game buying opportunities for their players, and grow their businesses while also serving their community of enthusiasts. These experiences can also be optimized for mobile gaming, as they allow for payments through Apple Pay, creating a seamless shopping experience for iOS users.

Shopify Mobile Apps (For Shopify Plus)

Shopify’s mobile store builder gives Shopify Plus merchant the ability to create fantastic iOS and Android apps for their stores at no extra cost.
The apps can be published to both the Apple App Store and Google Play.

With these tools, shopify partners can now build amazing apps and experiences that can help you surface useful marketing data and get more insight into how your shopify apps are contributing to your business. Shopify team is always looking at ways to make the platform better. They work day and night to come with new features to help an eCommerce business. For start a new online store with shopify, you need a shopify Partner to hold your hand.

Take a look inside Shopify’s platform. Shopify designing and building excellent commerce experiences, like apps, themes and sites.